Saturday, May 30, 2026, 1 - 3pm - History on Tap: Liquor Labels as Discourse
Make your way from the museum to the brewery to enjoy history on tap with Stephanie Laine Hamilton at Theoretically Brewing with her presentation on "Do Beer Labels Speak? Liquor Labels as Discourse". One hundred years after alcohol prohibition ended in Alberta, what have liquor labels been communicating to their patrons since? The short answer is: quite a bit! Critical analysis of advertising discourses-like beer and liquor labels-reveals layers of understanding for contextualizing the past. The more one looks at a liquor label, the more content and layers one sees. From regional variations and brewers' specifications to business strategies and ideological frameworks, join us in a spirited exploration of one hundred years of liquor labels.
