Saturday, May 30, 2026, 1 - 3pm - History on Tap: Liquor Labels as Discourse
Enjoy history on tap with Stephanie Laine Hamilton at Theoretically Brewing as she presents Do Beer Labels Speak? Liquor Labels as Discourse. One hundred years after alcohol prohibition ended in Alberta, what have liquor labels been communicating to their patrons? The short answer: quite a lot. Critical analysis of advertising discourses—like beer and liquor labels—reveals rich layers of meaning that help contextualize the past. From regional variations and brewers’ specifications to business strategies and ideological frameworks, the closer one looks at a liquor label, the more it reveals. Join us for a spirited exploration of one hundred years of liquor labels and the stories they tell.
