Pilsner Beer Bottle, ca. 1933

One of the most famous beers produced by Sick’s Breweries, Old Style Pilsner was touted in 1926 as the “pre-war beer – another Lethbridge triumph.”  The advertising claimed that previous to World War I, the most celebrated and fastest selling beers were made with a rice base.  Since that time, either from lack of experience or indifference, very few breweries had attempted making a beer in this manner.  However, the progressive House of Lethbridge had perfected a brew with a rice base – they called it Old Style Pilsner

The Old Style Pilsner label was conceived by Fritz Sick’s daughter Louise Blair [née Sick].  The label was designed to feature objects symbolic to the brewery and to the west: the Concord Stagecoach, the Purple Label airplane, transportation, Native life, Monks brewing beer and the House of Lethbridge.

Ref. #P19900007006